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The Direct Selling Association (DSA) is the national trade association for companies that market products and services directly to consumers through an independent, entrepreneurial sales force. DSA serves to promote, protect and police the direct selling industry while helping direct selling companies and their independent salesforce become more successful.

DSA provides educational opportunities for direct selling professionals and works with Congress, government agencies, consumer protection organizations and others on behalf of its nearly 200 member companies.

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To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and the direct sales opportunity is conducted with the highest level of business ethics and service to consumers.